Sylvia & Augie Emuwa
Sylvia and Augie Emuwa are “couple-preneurs” with deep connections to the people they serve. In April 2019, they took the entrepreneurial leap of faith, with intention, and started Dinobi Detergent LLC, a sensitive skin focused detergent that’s changing how we do laundry – less waste, more inclusivity & authentically natural! The idea came from their passion to provide the best possible product for their family and friends. Their needs, translated into the development of a product that demystifies the idea that social good and business should be separate.
Learn about how they took advantage of the Polsky Small Business Growth program to take their business to the next level during DuSable’s Polsky Pop Up!
Sylvia and Augie Emuwa are “couple-preneurs” with deep connections to the people they serve. In April 2019, they took the entrepreneurial leap of faith, with intention, and started Dinobi Detergent LLC, a sensitive skin focused detergent that’s changing how we do laundry – less waste, more inclusivity & authentically natural! The idea came from their passion to provide the best possible product for their family and friends. Their needs, translated into the development of a product that demystifies the idea that social good and business should be separate.
Augie is co-owner and supports marketing efforts, sales and community outreach. As a former school principal in Chicago and lead consultant at Identity Capital Consulting LLC, Augie's passionate about Dinobi Detergent being a positive disruption in the marketplace and believes that the company will create an ecosystem of commerce, job creation and innovation in his hometown. Augie graduated with a BA in Marketing and Management from Jackson State University. He also holds an MA in Diverse Learning and an MA in Educational Leadership from Roosevelt University.
Sylvia is the founder and co-owner and her focus is business operations, product development and brand management. Sylvia’s background as an internal auditor and real estate accountant provides her with the experience necessary to lead and operate a fiscally solvent business that stands the test of time. Together, they believe that their vision will require both of their experiences and a resilient commitment to listening and learning from customers and stakeholders. Sylvia holds a BA in Accounting from Jackson State University.
Isra Omar
Isra Omar manages the Polsky Small Business Growth program, which supports small business owners on the south and west side of Chicago to help them grow and scale their businesses through consulting work completed by top student talent.
Come see her at DuSable’s Polsky Pop Up!
Isra Omar manages the Polsky Small Business Growth program, which supports small business owners on the south and west side of Chicago to help them grow and scale their businesses through consulting work completed by top student talent.
Isra has a strong passion for helping small businesses and the local Chicago community. She previously volunteered for the Muslim American Leadership Alliance (MALA) where she managed the oral recording sessions of its storytellers in partnership with StoryCorps. In recognition of her hard work, Isra was named the first recipient of the Emerging Young Leader Award presented during the 2018 Annual MALA Gala. Isra is a graduate of DePaul University with a degree in accountancy and a minor in Arabic studies.